New Website — Project Intake

Roofing Website Questionnaire

Type your answers right here in each box. When you're done, tap Copy questions + answers and text the whole thing back to me. Your answers save automatically as you type, so you can stop and come back anytime.

Skip anything that doesn't apply. The more detail, the better your site.

1 The Basics

1
What is the exact company name, spelled the way you want it shown on the site?
2
Do you have a tagline or slogan?
e.g. “Fort Worth’s trusted roofers since 2008” — or I can write one.
3
How many years have you been in business, or what year did you start?
4
Who owns the company? (Names for the About page, if you want them shown.)
5
What are your business hours, and do you offer 24/7 emergency service?

2 Contact & Location

6
Best phone number to display on the site?
7
What email address should the website use for inquiries?
8
Do you have a physical office/shop address to list, or are you service-area only (no public address)?
9
What is your full service area? List every city, town, or county you cover.
10
Social media links?
Facebook, Instagram, Google Business profile, YouTube, etc.
11
Do you already own a domain name? If so, what is it? If not, want me to grab one?

3 Services

12
List every service you offer.
Replacement, repair, inspection, gutters, siding, skylights, etc.
13
What roofing materials do you install or work with?
Asphalt shingle, metal, tile, flat/TPO, slate, cedar shake, etc.
14
Do you do residential, commercial, or both?
15
Do you handle storm damage and insurance claims?
Big selling point if yes — we’ll feature it.
16
Do you offer free inspections or free estimates?
17
What’s the one service you’re best known for, or want highlighted the most?

4 Trust & Credentials

18
Are you licensed? What’s the license number and state?
19
Are you insured and bonded? (We’ll display “Licensed & Insured.”)
20
Any manufacturer certifications?
GAF Master Elite, Owens Corning Preferred, CertainTeed SELECT, etc.
21
What warranties do you offer? (Workmanship + manufacturer.)
22
Are you BBB accredited, or have you won any awards/recognitions?
23
Roughly how many roofs or jobs have you completed?
Great for a stat like “1,000+ roofs installed.”

5 Before & After Photos

24
Do you have before & after photos of completed jobs? Your site will have an interactive slider visitors can swipe to reveal the before vs. after — it’s one of the strongest trust-builders a roofer can have.
25
How many before/after sets can you provide? Can you text or email the photos to me?
26
A short caption for each pair?
e.g. “Hail damage → new GAF Timberline roof, Keller TX.”
27
Is there one “hero” transformation you’re most proud of that we should feature at the top?

6 Reviews

28
Do you have customer testimonials I can use? Paste a few, or link your Google reviews.
29
What’s your Google rating and how many reviews do you have?

7 Booking & Calls

30
How do you want customers to reach you — direct phone call, request-a-quote form, online scheduling, or all of them?
31
Since you do calls — should the site push people to call you right away, or have them fill out a form so you call them back?
32
Do you want an online booking calendar where customers pick a date/time for an inspection or estimate? Or keep it to a simple request form?
33
What info do you need from someone before you’ll schedule a visit?
Address, roof age, type of issue, photos, etc.
34
Where should booking/quote requests be sent — text to your phone, email, or both?

8 Crew Dashboard (internal team tool)

35
Do you want a private dashboard your crew logs into to manage their jobs each day — assignments, schedule, routes, mark complete? Think internal command center, separate from your public website.
36
How many employees or crews do you have?
37
Do crews run multiple jobs a day on a route, or one big job at a time?
38
What does each crew need to see for a job?
Customer name, address, job type, schedule, notes, upload photos, mark done, etc.
39
As the owner, do you want to see all jobs, schedules, and where everyone is from your own view?
40
Should crews be able to upload before/after photos straight from the job site?
Those could feed your website gallery automatically.

9 Branding & Look

41
What colors represent your brand, or what colors do you want the site to use?
42
What vibe are you going for — modern & sleek, rugged & bold, friendly & local, or premium?
43
Any websites you like the look of? Paste links — competitors or anything at all.
44
Anything you definitely do NOT want on the site?
45
Do you have your logo as a file (PNG or SVG)? If not, want me to design one?

10 Story & Content

46
In a few sentences, tell the story of your company — why you started it.
47
What makes you different from other roofers in the area? Your top 3 selling points.
48
Do you want to feature your team? (Names, photos, roles.)
49
What questions do customers ask you most often? (I’ll turn these into an FAQ section.)

11 Features & Extras

50
What should the quote/contact form ask for?
Name, phone, email, address, service needed, message — anything else?
51
Do you offer financing? Want it mentioned on the site?
52
What should the main button say — “Request a Free Quote,” or something else?
53
Want a blog or “roofing tips” section to help you rank higher on Google? (Optional.)
54
Anything else you want on the website that I haven’t asked about?
That’s everything

Tap the button, then text me the whole thing. I’ll start building your site as soon as I get it. 🙌

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